How to Use GenAI for Personalization 2026

Event Details:

• Date: 21 - 22 Oct 2026
• Time: 10:00 AM - 11:30 AM
• Location: Canada , Toronto
• Type:

This webinar discusses how generative AI can enhance personalization in news organizations by tailoring article recommendations and communication to individual reader interests, thereby increasing engagement and reader loyalty.

Highlights

• Focus on enhancing advertising targeting and media planning using generative AI.
• Presented by Sonali Verma, Generative AI Initiative Lead at INMA.
• Demonstrates transforming campaign briefs into actionable plans within minutes.
• Utilizes large language models to identify audience segments and optimize budgets.
• Part of a collaborative effort between INMA and OpenAI to assist news media organizations.
• Fourth installment in a series exploring AI technologies in the media landscape.
• Free for INMA members and registered users; new participants can create a free account.
• Aims to improve journalism and operations through AI education and knowledge sharing.
• Provides tools for hands-on experimentation in the field of media.
• Emphasizes maximizing engagement and brand safety through AI-powered tools.

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