Building an AI Content Engine That Actually Works

See where AI video is really up to Jerrod Lew works at the cutting edge of AI video, with Adobe, Google and some of the world's leading AI creative platforms. In this session he's bringing the latest tools, workflows and techniques into the room. AI video is changing almost weekly, and Jerrod is working right at the edge of that change. As an AI Video Consultant for Adobe and Google, and through partnerships with global creative technology companies including Runway, Luma, Freepik, Ideogram and Pika, he gets hands-on with new tools and techniques as they emerge. This session brings that knowledge into the room: a practical look at what's genuinely possible right now, and where AI creativity is heading next. Rather than a high-level tour of AI tools, Jerrod will use real examples and live demonstrations to unpack how AI video is actually being created. He'll cover the workflows behind the outputs, where different approaches work, where they fall down, and what founders, marketers and creators can start applying themselves. Expect to see the work, not just hear about it. You'll leave with a much clearer understanding of where AI video is today, what it can realistically do for a startup or growing business, and how to start producing better work with it. What you'll leave with Format: Main stage presentation, live demonstrations and Q&A. Who it's forStartup founders, marketers, growth teams, content and social teams, creators, and anyone responsible for communicating or promoting a business. No specialist AI-video experience required, but this is not an introductory "what is generative AI?" session. Speaker Jerrod LewCreative AI Educator and Content Creator With over 10 years of experience in social media and communications, and 3 years as an AI educator, Jerrod focuses on training, workshops and custom coaching. He has partnered with companies including Google, Adobe, Runway, Luma, Freepik, Ideogram and Pika to test and showcase their latest creative tools, using that knowledge to guide clients on what really works today. The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.