To Customer Value and Beyond

Everyone in B2B SaaS says they deliver value. Few can actually prove it - end-to-end, across sales, customer success, and product. 🚀 Join us for an evening of straight talk (not slides). ​🤓 Who is it for CS, Sales Engineering, Product, and Value/Impact roles at B2B software companies moving value management from theory to practice. New to the topic? We got you covered! Value management means proving, in numbers a customer's CFO would accept, that your software delivered the outcome it promised. ​🗓️ Agenda 18:00 - Arrival & registration19:00 - Welcome19:15 - Talk: "Value Selling in the Age of Subscriptions" by Rahaf Assaleh (Global Industry Advisor at SAP)19:45 - Panel: "Earning a Seat in the Value Conversation" with Gordana McNamara (Fractional CCO & Advisor at noreja & FFC), Isma Khemies (Coach & Consultant, ex-Head of CS&AM at bookingkit, Unitedprint.com) and Rahaf Assaleh.20:30 - Networking Bring your toughest question: this is a discussion, not a pitch. ​Event Details 📍 Location: SAP, Berlin 💶 Cost: Free 🍽️ Food & drinks are on us, courtesy of addressable value. 👥 Capacity is intentionally limited to keep discussions interactive, so we recommend reserving your seat early. ​​​​Venue Host​​​ SAP is a global leader in enterprise applications and business AI. SAP helps organizations run mission-critical operations across finance, procurement, supply chain, human resources, and customer experience -and move from systems that record work to systems that can help execute it. ​Host addressable value helps B2B software companies make customer value visible, measurable, and scalable through a proven Value Framework and an AI-powered platform. ​Good to know 📸 We'll be taking photos during the event to share highlights afterward. ✅ Please register using your full name for building access. ⚠️ If your plans change, we'd really appreciate you canceling your ticket so someone on the waitlist can join. #BerlinTech #CustomerSuccess #Valuemanagement #b2b #Saas #product Information on Data Processing & Lead Management Only if you actively select the corresponding checkbox for data usage during registration do you agree that addressable value GmbH may process the data collected during registration (e.g., name, company, position, email address) beyond the scope of pure event management as follows: Without selecting the checkbox, your data will be used exclusively for the organization and execution of this specific event and will subsequently be deleted or not transferred to our CRM system for marketing purposes. Your Rights: Data processing is carried out based on your consent or our legitimate interest in maintaining business contacts (Art. 6 (1) (a) & (f) GDPR). You may object to the use of your data for marketing purposes at any time with effect for the future – a brief message to [email protected] is sufficient.