AI in Marketing & Media: The New Strategies

Conference on AI in Marketing & Media

Artificial intelligence has moved beyond being merely a futuristic concept. It is already playing an active role in transforming marketing and media, becoming an integral part of both. From personalised advertising campaigns that predict users' desires to algorithms that generate news in seconds, AI is blurring the line between creativity and analytics, ushering in an era of hyper-efficiency.

In view of recent trends, AI Events are very important. They bring together experts from marketing, media and IT, allowing not only to share cases of technology implementation, but also to address ethical issues of automation, and most importantly, to find a balance between the power of algorithms and human creativity in communications.

Generative AI for marketing events: three event formats

As artificial intelligence has become an integral part of marketing strategies, this has spawned a huge number of specialised AI in event marketing papers dedicated to this topic. Among them, three main formats are most common: AI Marketing Conference, AI Marketing Summit and AI Marketing Workshop. Despite the common focus, each has its own unique purpose, format and audience.

AI in marketing conference – a hub for academic and conceptual exploration

Such events are a space where professionals from a variety of fields – from marketers to engineers, from C-level executives to startups – gather. The topics discussed here include marketing automation, content generation with neural networks, real-time personalisation, behavioural analytics and the ethics of using AI. The main goal of these conferences is to show how marketing is changing under the influence of AI: from automating routine tasks to rethinking brand strategy.

The programme of the AI Marketing World Conference often includes plenary sessions, keynote speeches, panel discussions and demonstrations of products and start-ups. Essentially, it is a space for active networking, the exchange of experiences and inspiration, and broadening of horizons.

AI in Digital Marketing Conference – for professionals navigating the digital landscape

This is a more highly specialised format focused exclusively on the digital environment. It discusses tools and cases in the context of SEO, content marketing, performance marketing, email campaigns, targeting, social media analytics, advertising automation and other digital arsenal.

The target audience of the event is very diverse. They include digital specialists who are looking for ways to increase conversion rates using neural networks, and SEO experts who want to learn how to use AI in content creation and trend analysis. And also department heads looking to incorporate AI into their company's strategy and entrepreneurs who want to scale their digital projects cost-effectively.

You could say that AI in Digital Marketing Conference is a sub-category of generative AI for marketing conference, just with a narrower focus.

Generative AI for marketing summit – for strategic minds

In turn, summit is a more chamber and strategically oriented event. Most often, participation in it is by invitation.

Here they discuss not so much the current technologies, but rather the vectors of the future. How can companies integrate AI into their long-term marketing strategy? What are the risks, barriers and opportunities? These meetings are often accompanied by closed sessions, roundtables, and even dinners with insight sharing. The summit's target audience includes top company executives, investors, venture funds, consultants and government agency representatives involved in regulating the technological sphere - in other words, the people who set the market's rules.

AI Marketing Workshop – created for those looking to deepen their practical skills

Finally, AI Marketing Workshop is as practice-oriented a format as possible. Its goal is to teach participants how to use AI tools in real marketing work. Participants are immersed in practical tasks: generating texts and visual content, building auto-funnels, analysing data using popular platforms such as ChatGPT, Midjourney, Jasper or HubSpot AI. The work is done in small groups, with interactive sessions and feedback from trainers.

This format is especially popular among digital marketers, content makers, SMM managers, junior and middle level specialists, as well as among freelancers and entrepreneurs who want to apply AI in their projects.

Different paths to a common goal

To summarise, each of these formats plays a different role in the AI and marketing knowledge ecosystem. A conference inspires and opens up new possibilities, a summit provides a glimpse into the future and builds strategy, and a workshop gives you the tools to start taking action in the here and now. Choosing the right event depends on the goals, level of training and professional interests of the participants.

The Future for Media

AI is becoming increasingly important in the media and news industry, so specialised events dedicated to its role and impact are emerging.

The AI in News and Media event is a format that explores the impact of artificial intelligence on journalism and the editorial process. The point of such events is to discuss how AI is transforming traditional media, from automated text generation to recommendation algorithms and combating misinformation. Most often the focus is on ethics, transparency, and the balance between automation and preserving journalistic standards. Both practical and more philosophical topics are discussed, such as how newsrooms use AI to monitor news or fact-check, and whether a neural network can be a journalist and where the boundaries between the tool and the author lie.

The target audience for this format is primarily professionals from the world of news and media. They are editors, journalists, media managers, researchers, and representatives of non-profit organisations that monitor media ethics and press freedom. Also present are developers and product teams creating AI solutions for the news sector.

AI Media Conference

In contrast, the AI Media Conference offers a more inclusive format. Here artificial intelligence is considered not only in the context of news, but also in the broader media space: from cinema and television to digital content, streaming and advertising. It is a platform to discuss the full range of AI's impact on the production, distribution and monetisation of media content. Here you can hear how big media companies are using AI to improve user experience, how video editing is being automated, how personalised content algorithms work, and the legal and creative challenges that come with it.

The audience for these conferences is much more diverse. They include representatives of creative industries, producers, distribution specialists, IT developers, marketers, owners of platforms and streaming services, copyright lawyers, and media researchers. The format ranges from large- scale presentations and keynotes to panel discussions and demonstrations of new AI tools.

‘New Media’

So, while AI in News & Media Event is a conversation about the future of journalism influenced by AI, with a focus on ethics, standards and editorial practices, AI Media Conference is a large-scale look at the entire media sector, from news to Netflix, through the prism of technology. Choosing between the two depends on interests: some are looking for answers to questions of free speech and credibility, while others are looking for answers on how to automate storytelling and increase audience engagement.

Make yourself known

If you are planning to promote your own event, for example AI marketing conference 2025, a profiled platform like allai.events is a great solution. For effective cooperation, you just need to get acquainted with pricing and choose the best tariff based on the optimal set of tools for your case. And to stay up-to-date with the latest trends and practical advice, check out the blog – there are regularly updated materials for those who keep up with the development of AI in marketing and media.