Ternopil. From A to Z: How Strategy Turns Into Creative Ideas

We invite you to an offline event in Ternopil as part of the Projector Global Community.Strong creativity does not start with a beautiful visual or the first idea that comes to mind. First, it is essential to understand what exactly the brand wants to communicate, to whom, and for what purpose. Only then can we find a way to express this so that it is noticed, understood, and remembered.At the meeting, we will go through this journey from strategy to creativity: we will analyze how a brand finds its foothold, how strategy transforms into an idea, and what role AI can play in this process today.🎤 Speakers:✨ Natalia Kravets — Brand Strategist & Project Lead at Kiez Digital✨ Anastasia Rohoza — Creative Director of the "Aurora" network.What we will cover:🔹 how to build a brand strategy and understand what exactly the brand should communicate to its audience;🔹 how to turn a strategic idea into a creative concept;🔹 where strategy ends and creativity begins;🔹 how AI can assist in modern creative and marketing processes;🔹 why good creativity is not just about being "wow," but a solution to a specific brand challenge.You can expect two lectures, the opportunity to ask questions to the speakers, an open discussion, and networking with people from the creative and marketing industry.📍 Ternopil, Gorgany Hub (Shashkevicha St., 8V)🗓️ September 4🕢 19:30💜 Entrance — by free donation.Come and find out what lies behind a good brand, how a strong idea is born — and where AI fits into all of this.