ShopX Coffee Chat Buildathon: AI Ads Intelligence System

Description

Build an AI Ads Intelligence System for ecommerce at this hands-on buildathon in [Ho Chi Minh City](https://www.createwith.com/cities/ho-chi-minh-city) on 5 September 2026. Hosted by GemPages and co-organised with FireGroup, the event focuses on turning a genuine ecommerce advertising challenge into a working AI solution. ## Build smarter ecommerce advertising Taking place from **9:00 AM to 1:00 PM (GMT+7)**, this practical morning is designed around building rather than simply discussing AI. Participants will explore how artificial intelligence can make ecommerce advertising smarter, faster and more actionable, then work alongside other members of the local builder community to transform ideas into something real. FireGroup will contribute practical insights into two important parts of the advertising process: - Researching promising advertising opportunities - Identifying the right angle for an ecommerce campaign - Developing ads with stronger conversion potential - Using AI to support the journey from research to ad creation These real-world perspectives will help ground the buildathon in challenges that ecommerce teams face when deciding what to advertise, how to position it and how to create more effective campaigns. ## Who should attend? The buildathon is aimed at **ecommerce operators, developers and marketers**, as well as anyone curious about building useful AI systems. No specific experience level is stated, but the hands-on format will particularly suit people who want to exchange ideas, learn through making and explore practical applications of AI in ecommerce advertising. Alongside the building activity, there will be opportunities to meet fellow participants and learn from the community. The combination of practical advertising insight, collaborative problem-solving and solution building makes this more than a conventional talk or networking session: the goal is to move from an ecommerce problem towards a functioning AI-powered response within the event. ## Venue and registration The event will be held on the **third floor of [Pearl Plaza](https://www.google.com/maps/search/?api=1&query=Pearl%20Plaza&query_place_id=ChIJ8zhXhNcpdTERR0mLvAon2G8)**, 561A Điện Biên Phủ, Thạnh Mỹ Tây, Hồ Chí Minh, Vietnam. Registration requires approval from the host, so submit your request in advance. [Request to attend the Buildathon](https://lu.ma/6bv6zd1w).