SEO meetup nr11

This is an SEO Latvia meetup for everyone who wants to understand what’s actually working in SEO as search continues to change. AI is reshaping how brands get discovered, how content is created, and what it takes to earn visibility. At the same time, the strategies that work in large English-speaking markets do not always translate directly to smaller markets and different languages. This time, we’ll look at digital PR in the AI era, how to create genuinely unique content at scale, and what changes when SEO moves beyond the English-language playbook. But SEO Latvia is also about bringing the community together, sharing practical experience, meeting new people, and having real conversations about what is happening in search right now.