Pcamp Pocket Florianópolis - 3rd edition

Description

In the third edition of Product Camp Pocket Florianópolis, with the support of Aurum, we will discuss how the connection between Product and Technology can transform the way teams work and enhance results through Artificial Intelligence.Before talking about tools, prompts, or automations, we want to explore the fundamentals of a strong partnership between Product and Technology, showing how this alignment creates the ideal environment for innovation, efficiency, and value generation.Artificial Intelligence comes in as a catalyst for this process: not to be used out of trend, but as a strategic tool, focused on measurable results and real impact for people, teams, and businesses.In the program, there are two special lectures:Karina Kalie, Tech Manager at Aurum, shares how the partnership between Product and Technology strengthens collaboration among teams, improves decision-making, and drives more efficient and strategic deliveries.Raphael Farinazzo, CEO of PM3, presents a practical view on how to use AI strategically, assessing opportunities, measuring ROI, and transforming technology into tangible gains in efficiency and impact.At the end, the guests will participate in an open chat to discuss challenges, learnings, and answer questions from the community about collaboration between Product, Technology, and the strategic use of AI.An evening to learn from real experiences, exchange knowledge, and strengthen connections with professionals who are building the future of Product and Technology.