PCamp Pocket - Ribeirão Preto/SP

Description

Pcamp Brazil is the largest Product Management event in Latin America and now has a "Pocket" edition for the Ribeirão Preto community. The goal is to foster the meeting of Product Managers, Creators, Entrepreneurs, Product Marketing, and other professionals with experience in creating digital products.The AI has made product building faster than ever. The challenge now lies in what speed alone poorly resolves: understanding how people perceive value and make decisions, and ensuring that the data behind each product is protected. It is this dual layer, behavior and security, that sustains trust in AI and data products.In this edition, two talks address the topic from complementary angles: Alex Soares (Design Lead at TOTVS, author of Design with Neurosciences and Behavioral Design) shows how neuroscience and behavioral economics guide real value solutions with AI. Rogério Alves (founder of Nebula Ventures, former CDO of Auto Avaliar with an exit to Stellantis) brings information security to the center of the product conversation.📍 Arena Tracbel, Dabi Business Park, Ribeirão Preto🗓️ August 20, from 6 PM to 9:30 PM