More Than Prompts: The AI - First CMO Roundtable

🚪 This is a closed-door session for 12–15 senior marketing leaders in the HubSpot for Startups programme. (Apply here to join us!)A candid, peer-to-peer conversation about what's working, what's broken, and what comes next. The playbooks that built great marketing teams over the last decade were written for a different world. Cheap capital. Broad funnels. SEO-driven discovery. That world is endingAI isn't just changing how teams work — it's changing how buyers find, evaluate, and choose. Answer engines are collapsing the awareness-to-decision funnel into a single step. Agents are reshaping org structures, not just productivity. And the CMOs who are pulling ahead aren't the ones experimenting at the margins — they're rebuilding from the infrastructure up. What does an AI-native GTM engine actually look like in practice? How do you show up in ChatGPT, Perplexity, and Gemini — and why does it matter now? What do you stop doing, and what becomes more important than ever? 📋 Agenda 12:30 PM — Arrival & LunchInformal networking on the Z47 Rooftop.1:00 PM — OpeningWelcome, intent-setting, and quick peer introductions. 1:15 PM — HubSpot Speaker SessionA practitioner's perspective on AI in marketing, with an India & APAC lens. 1:50 PM — Roundtable: The AI GTM PlaybookOpen peer discussion. What's actually working, what isn't, and where the real leverage is for AI-native GTM. 2:45 PM — Deep Dive: AEO & Answer-Engine VisibilityHow senior marketing leaders should think about LLM-driven discovery and brand presence in an answer-engine world. 3:15 PM — CloseKey takeaways, peer connections, and end of programme. ✍ What You'll Leave With On AI GTM — Capital efficiency is now a GTM design problem, and marketing owns part of the answer. AI agents change team structure, not just benchmarks. The strongest moats in 2026 are built from compounding customer intelligence. On AEO & AI-Driven Discovery — AEO is the new SEO, and the first-mover window is narrow. Your CRM data is your most underused asset for driving discovery. The funnel is collapsing; the CMO role is shifting from creative director to AI systems architect.