Made You Look Tour: The LA Edit

The Made You Look Tour is Later's private event series for executive marketing leaders. Small by design, each experience brings together a select group of senior brand marketers, platform leaders, and creators to discuss the ideas and cultural shifts redefining how brands grow. The LA Edit Los Angeles has always been in the business of storytelling. From entertainment and fashion to beauty, wellness, and the creator economy, it's where influence takes hold first. That's why it's the first stop on the Made You Look Tour, and the perfect place to start a conversation about what's next. ON THE TABLE Discovery is changing. Consumers aren't starting with search the way they used to. They're turning to social platforms and AI for answers, and creator content is increasingly shaping what those answers look like. We've found that creator content, both short-form and long-form, can help brands create the trusted signals that build social trust and fuel modern search formats. As people shift how they discover brands, marketers need a new approach to visibility and performance. Join Later for a conversation on what this shift means and where marketers should focus next. Agenda We’ll explore: