KI in der Praxis: Interaktive Sessions

In-person event in Munich-Neuhausen - an event by Hopmann in cooperation with the BVMWMany companies are currently dealing with AI. However, between the possibilities and practical implementation, entirely new questions often arise.We would like to discuss exactly these topics this evening. Together with marketing, sales, and IT managers from medium-sized companies, we will discuss specific use cases in interactive sessions on topics such as AI Search Visibility (GEO), Agentic AI, building AI competence in teams, Marketing Mix Modeling (MMM), or Semantic Layer, and take a look at what has proven effective and where there is still room for improvement.The exchange will be complemented by an impulse lecture and insights from the daily consulting practice of Hopmann Marketing Analytics. This way, you will not only take home new contacts but also concrete ideas and experiences for your company.A great opportunity to gain new perspectives and exchange ideas with people facing similar challenges.Agenda: