Keynote: Ezequiel Labarthe | SRT ConnectED Madrid

Beyond the Tools: What AI Adoption Teaches Us About the Future of Work Artificial intelligence is fundamentally changing the way organizations operate – yet successful adoption rarely depends on the technology alone. Real digital transformation fails or flourishes based on how teams align, adapt, and execute around new tools. Join Ezequiel Labarthe for an insightful keynote exploring the intersection of technology, human behavior, and organizational change. Drawing on practical experience across healthcare, pharma, and high-stakes innovation, Ezequiel unpacks what AI adoption in complex industries teaches us about building a resilient, future-proof career in an increasingly AI-enabled economy. In this keynote you will explore: • Real-World Execution vs. Tech Hype: Why the biggest barrier to AI adoption isn't software capability, but human behavior, friction, and organizational culture. • Lessons from High-Stakes Environments: How complex sectors like healthcare and pharmaceuticals navigate digital transformation, and what other industries can learn from their adoption strategies. • The Skills That Actually Matter: Which technical, strategic, and interpersonal capabilities will set professionals apart as AI tools become ubiquitous across business sectors. • Actionable Career Positioning: How to position yourself at the intersection of technology, strategy, and change management – whether you are entering the job market or aiming for executive leadership. Who is this session for? • Tech, AI & Engineering Candidates: Interested in how digital tools are actually integrated, adopted, and scaled in real-world organizations. • Health & Life Sciences Graduates: Looking to understand digital health innovation, pharma transformation, and data-driven healthcare systems. • Business, Strategy & Management Professionals: Seeking practical frameworks for leading digital transformation, managing change, and driving organizational value. About Ezequiel Labarthe: Ezequiel Labarthe works at the intersection of healthcare, technology and organizational transformation. His career spans the pharmaceutical industry, healthcare innovation, entrepreneurship, AI adoption and education. He currently helps organizations explore how artificial intelligence can improve the way people work, combining technology with organizational change, stakeholder alignment and practical implementation. He is also an Adjunct Faculty member at IE University, where he teaches project management and works with students on navigating complexity, decision-making and execution. Part of SRT ConnectED Madrid This keynote is part of ConnectED Madrid - an international postgraduate university fair for graduates and young professionals exploring career growth, international study, or executive education. Whether you're considering a master’s, an MBA, or seeking new tools for innovation, this event offers fresh perspectives and practical connections. 📍 Location: Hotel Meliá Madrid Princesa 📅 Date: 19 October 2026 🕑 Fair starts from 16:30h on; Keynote starts at 18:00h Join this keynote by registering for the full ConnectED Madrid event here - entry is completely free! By registering, you accept our Privacy Policy and Cookies Policy. Your data will be used to send you your QR access code and keep you informed about the fair.