Hammer Symposium

AI is developing rapidly, leading some to believe that it can, or eventually will, replace market intelligence. But is that really the case? Where does AI add value, and where does it fall short? On Wednesday, 4 November, Hammer will host the symposium ‘AI in the World of Market Intelligence’. We invite professionals who value market intelligence and work in strategy, marketing, business development, or related fields. Connect with peers and discover how AI is changing the world of market intelligence. We will begin with an overview of market intelligence, followed by a critical look at the opportunities and limitations of AI within the field. A live demonstration will show how AI can be applied in practice, after which we will continue the conversation in a panel discussion. We will close with drinks and plenty of time to connect with other professionals.