Go-to-Market Event

AI and B2B tech founders can sharpen their go-to-market systems and learn how to scale revenue predictably at B. Amsterdam on 28 October 2026. Many commercial teams can report whether they hit a quarterly target, but struggle to explain exactly why they succeeded,or why performance slipped. This focused afternoon in Amsterdam is designed to help founders and sales leaders move beyond that uncertainty and build a more sustainable, repeatable approach to growth. The event is organised by Scaler Company and Gradient in collaboration with the AI Coalition for the Netherlands’ Breaking Barriers programme. It is aimed specifically at founders of AI and B2B technology companies, as well as commercial leaders responsible for scaling revenue. ## What to expect This is an interactive working event rather than a conventional series of presentations. Attendees will bring their own commercial challenges into the room and work through them live with fellow founders, supported by experts in the field. The afternoon will include: - Practical problem-solving: examine real go-to-market and revenue challenges rather than relying on abstract examples. - A system for growth: explore how to break through a growth ceiling and what it takes to get a team to implement the approach. - Current insight: hear what experts who use and develop AI every day say is working now, including where AI fits into modern commercial practice. - Focused peer exchange: meet a deliberately small group of 25–40 founders and commercial leaders for candid, relevant conversations. The limited group size is a defining part of the format. It creates space for interaction, useful feedback and the kind of detailed peer discussion that is difficult to find through public online networks. ## Schedule and location The event runs from 1:00pm to 6:00pm on Wednesday, 28 October 2026, with drinks beginning at 4:45pm. It takes place at B. Amsterdam.… Register for this event