Get Found by AI - Skills Webinar

For 25 years, SEO followed one model: keyword → ranking → click. That model hasn't disappeared, but a new step has been inserted in the middle — AI answer engines like Google AI Overviews, ChatGPT, Perplexity, and Copilot now sit between your content and your customer. Nearly half of Google searches now show an AI-written summary before any website link appears, and click-through rates for the #1 ranked result have fallen sharply. Ranking well is no longer enough — the real goal is being cited inside the AI's answer. In this free session you'll learn: • Why fewer searches are ending in a website click, and where those customers are going instead • The four things AI tools look for before mentioning a business by name (structure, external validation, trust, and freshness) • Simple, practical changes to your website content and "schema" markup — no developer needed • A 6-step action plan you can start this week, plus how to measure results using the new AI-era scoreboard • Common myths worth busting (no, SEO isn't dead — it's the foundation AI citation is built on) Whether you're a sole trader or run an established SME, this session gives you clear, jargon-free steps to make sure AI tools recommend your business — not just your competitors'. This webinar is delivered by Wenta, providing free and impartial business support since 1983. Wenta’s Privacy Policy.