Generative AI for Business

Description

Master the tools and techniques transforming modern business with this comprehensive 7-week online course from UW Professional & Continuing Education. **Generative AI for Business** equips professionals with hands-on experience using [ChatGPT](https://www.createwith.com/tool/chatgpt), Copilot, and [Gemini](https://www.createwith.com/tool/gemini-) to enhance productivity, automate workflows, and build business solutions without writing a single line of code. ## What You'll Learn This intermediate-level course covers the full spectrum of generative AI applications in business settings. You'll master **prompt engineering** techniques to craft effective instructions for AI tools, learning how to generate everything from logo designs to newsletter content. The curriculum explores AI's impact across marketing, communications, human resources, and legal contexts, while addressing critical ethical considerations and risk mitigation strategies. The course goes beyond content creation to teach practical application development. You'll learn **vibe-coding**—using simple prompts to build functional apps and tools—and create AI-driven automated workflows using [Lovable](https://www.createwith.com/tool/loveable), [n8n](https://www.createwith.com/tool/n8n), and [Zapier](https://www.createwith.com/tool/zapier). By the end, you'll have developed a portfolio of real AI projects demonstrating your skills. ## Course Format & Commitment Meet with your instructor and classmates for live Zoom sessions on Monday evenings (6–9 PM Pacific) over seven weeks. Plan for 6–8 hours of weekly commitment including class time and coursework. No previous AI experience required—this introductory programme welcomes anyone looking to leverage generative AI in their professional work. ## Hands-On Projects You'll gain practical experience building websites and apps with no-code tools, designing automated workflows, and developing comprehensive strategies for integrating generative AI into business processes. Projects include using AI to generate visual designs, create marketing content, and build functional business applications. Successfully complete the course to earn 2.4 CEUs and a digital badge to showcase on LinkedIn. Approved by the [UW Foster School of Business](https://foster.uw.edu/), this course provides immediately applicable skills for professionals across industries. International students welcome—no visa required for this 100% online format. [Register for this course](https://www.pce.uw.edu/courses/generative-ai-for-business)