FUNDA Texas: The Founder Playbook

Customers. AI. Capital. Three conversations every founder needs to have. FUNDA Texas brings together founders, operators, and investors for candid, practical conversations about building and scaling companies. No sales pitches. No generic startup advice. Just founders sharing what is working, what isn't, and what they wish they had known earlier. 1. From Zero to 10 Customers How do you get your first customers when you don't have a brand, a sales organization, or a proven playbook? A practical conversation about founder-led sales, landing early enterprise customers, pricing, and turning the first few wins into a repeatable GTM motion. 2. The AI-Native Company If you started your company today, would you build it the same way? A discussion on how AI is changing products, engineering teams, company operations, economics, and what it takes to build a defensible company in the AI era. 3. Should You Raise Money? Should you raise venture capital, bootstrap, or find another path? Founders and investors share different perspectives on when capital creates an advantage, when it doesn't, and what founders should understand about growth, dilution, and control before raising. 4. FUNDA Founder Connect What are you building, and what can the community help you with? Short, structured introductions designed to create meaningful connections with potential customers, partners, investors, advisors, and fellow founders. Agenda 5:00–5:30 PM — Check-in, coffee & networking 5:30–5:40 PM — Welcome to FUNDA + Sponsors 5:40–6:10 PM — 1. From Zero to 10 Customers 6:10–6:40 PM — 2. The AI-Native Company 6:40–7:10 PM — 3. Should You Raise Money? 7:10–7:30 PM — 4. FUNDA Founder Connect 7:30 PM onward — Networking & snacks About FUNDA FUNDA — Founders Unite to Network, Dream, and Aspire — is built by founders, for founders. Originating in Silicon Valley, the community includes 2,000+ founders, operators, investors, and executives, with member companies collectively raising $3B+. FUNDA Texas connects this network with the rapidly growing Texas technology and AI ecosystem. Founders helping founders.