DialedIn: Objection Handling 101

Description

DialedIn × TODAQ / Qatom You’ve built the product. Now comes the part many founders find harder: turning conversations into customers. DialedIn is a practical, hands-on sales workshop for early-stage B2B founders who want to build stronger relationships with their market and learn how to convert interest into revenue. Objection Handling 101 This first session focuses specifically on handling objections during cold calls. We’ll break down common responses like: We’ll explore what those objections actually mean and practise ways to respond without sounding scripted. Micro Joint Ventures We'll also cover how founders can structure micro-joint-ventures with complementary partners, without the usual friction around finances and payout splits, to create tailored, enhanced offerings for customers. This is one of the fastest ways to expand your sales surface without expanding your team. Expanding Your Sales Surface with Qatom TODAQ will share how Qatom opens net new markets and new modes of closing. What that looks like in practice: How the Session Works Attendees will move into small groups to role-play realistic founder sales scenarios, practise their responses, and receive guided feedback. Expect practical repetitions, honest conversations, and techniques you can apply immediately. At the end of the session, attendees will vote on the sales topic they'd like DialedIn to tackle next. TODAQ is opening its doors for this one. Venue details shared upon approval. This session is co-hosted by DialedIn and TODAQ | Qatom. Susana Khan is CMO (Policy, Partnerships & Strategy) of TODAQ, a deep tech company building infrastructure for the agent economy. Through Qatom, TODAQ handles the payment and verification layer the agentic economy has been missing. Follow her thinking on the agent economy at TODAQ Press on Substack.