Coffee With Claude - Marketing Special

Description

☕ Coffee with Claude: Stand Out A five-hour hands-on workshop Come with a product. Leave knowing exactly who it's for, what makes it different, how to talk about it, and where to find the people who need it. Most marketing doesn't fail at execution. It fails because nobody can clearly explain, in one sentence, why someone should choose this product instead of another. So we start there, and spend most of the day getting it right. What if you had a brand strategist challenging your positioning, a copywriter rewriting your pages and ads, and a researcher figuring out where your customers already spend their time, all working alongside you? That's what we'll build with AI. Live, on your business, not on a made-up case study. A note on scope: This covers marketing up to the point of the sale: positioning, demand, and trust. Leads, outreach, and closing will get their own session. We won't be covering social media content. Part 1: Find your position 🎯 Who it's forSegment your market, find the customers who actually feel the pain, and cut the ones who don't. 🔎 What you're up againstBreak down competitors, map the category, and find the gap nobody is clearly owning. 💬 What you sayBuild your value proposition, messaging hierarchy, and the answers to the objections customers will have before they trust you. 🎨 How you soundCreate a brand voice and style guide that AI can actually follow, so everything you produce stays consistent. Part 2: Write it everywhere 🖥️ Your SiteRewrite your homepage and landing pages live using the positioning you've just built. 💰 Ad CopyCreate headlines, variants, and angles at scale, all built around the same core message. 📧 Everything ElseEmail sequences, one-pagers, bios, listings, cold pages, and all the other copy that tends to drift off-message. 🔍 Findable CopyResearch keywords and topics, improve on-page SEO, and learn how to show up in AI-generated answers. Part 3: Put it where they are 📍 Channel MapFind the communities, forums, newsletters, directories, marketplaces, publications, and events your customers actually use. Then rank them by effort and reach. 🎯 Fit to ChannelAdapt the same core message for each channel without watering it down or just copy-pasting it everywhere. 📅 Distribution PlanDecide what goes where, in what order, over the next 30 days. ⚙️ AutomationSet up AI skills and scheduled tasks for monitoring, reporting, and content briefs that keep running after the workshop. Schedule 20 min Coffee, snacks, and intros30 min Case studies and live demos40 min Part 1: Positioning workshop20 min Pizza Break30 min Part 2: Copy build session30 min Part 3: Channel map and distribution plan15 min Show and tell Three hours, door to door. Office hours continue afterwards for anyone who wants to stay. Who it's for Founders doing their own marketing, marketers and growth leads, agency owners, consultants, e-commerce operators, and anyone responsible for demand. No coding or AI experience required. ☕ Bring your laptop, your website, and your worst-performing page. Leave with a position you can defend, the copy to express it, and a plan for where it goes.