CHPRMS Lunch & Learn: Combating Misinformation in AI Tools

Brands are laser-focused on winning visibility in AI tools — but what happens when those tools include misinformation or negative sentiment about a brand? In this session, Fire & Spark's Jake Leary will cover the common causes of inaccuracies in AI tools, how to combat misinformation, GEO/AEO/AIO requires more than SEO best practices. Jake Leary is Lead Strategist at Fire&Spark, an AI-forward SEO agency specializing in growing organic visibility for digital health brands and B2B SaaS companies.