'Building AI Visibility for Construction Brands' Workshop

Ready to boost your construction brand’s presence using AI? Join our 'Building AI Visibility for Construction Brands' workshop. This in-person session explores how to make sure you’re one of the construction companies AI suggests as buyers research their projects. If you show up in that research, you’re more likely to gain a place on the shortlist. If you don’t, someone else could take your spot. There’s a good reason to pay attention to AI search: buyers who arrive via AI are six times more valuable than those who arrive via Google. That’s because AI tools filter and compare on the buyer’s behalf, narrowing options and ruling out competitors before they reach a brand’s page. Most businesses know why visibility in AI search is important. The bit many struggle with is how. This is what Ros and Jo will run through. They’ll explain what AI looks for and how it picks results, then show you how to improve your chances of being chosen and cited, with practical takeaways you can hand straight to your team. It’s useful for anyone marketing online, and especially for construction businesses with a specialism or a niche offer.