brightonSEO - AEO sponsored by Bluefish

From Pilots to Practice: AEO Becomes Agentic Marketing Marketers initially met AEO with the closest playbook they had: SEO. But ranking a page and influencing what a model says about a brand are different jobs, drawing on different lots of inputs from content, PR, product pages, website data, paid media, commerce, social, and more. The next stage is org-wide orchestration. Join Bluefish for a roundtable that maps the path from pilot to practice. We'll cover how to move from testing to orchestration, who owns the practice as it scales, and how to prove it in terms the business already recognizes. Marketers leave knowing where they sit relative to the room and the moves that gets them to the next stage. This session is for people working in digital marketing space with an interest in AI & AEO. Apply for a place once we've verified your eligibility we'll approve your request. To ensure we get a variety of viewpoints we may limit places to one person per organisation. Events with a host sponsor will have attendee details shared with them.