[Box2Box] How to Build an Outbound List and Prioritize It in Korea with AI

Hello! Box2Box sales club members. Greetings for the regular meeting on September 26!Recently, I shared an article on LinkedIn stating, "What's discoverable by AI in under 15 seconds is no longer personalization in cold emails." Many people showed interest. How can we capture "good signals" rather than just scraping information haphazardly from the web? In this meeting, we will explore whether GTM Engineering can work in Korea as well.Event OverviewSession Introduction“How many legal entities in Korea can actually buy our product?”Very few sales teams can answer this question with a number. Most operate without knowing the denominator, just cycling through an unordered list from the top down. If performance improves, it's attributed to “that person doing well,” and if it falters, it's blamed on “the list not being good,” and the same process repeats in the next quarter.The issue is that Korea is particularly challenging. ZoomInfo and Clay do not function properly in Korea. Even bringing over a globally validated playbook gets blocked right at the first step of discovering the list. So, what criteria should we use to define the population in Korea, and what basis should we use for prioritizing?In this meeting, we will unravel that answer not through theory but through real cases leading to actual sales and hands-on practice.Speaker IntroductionJeong-Hoon Shim, the CEO of Fractal Technology, has experience in corporate sales, deal sourcing, and both selecting and selling companies throughout his career. He is currently the founder of CookieDeal, which does the same thing for Korea's B2B sales teams.Throughout his career, CEO Jeong-Hoon Shim has focused on selecting and prioritizing companies. He has worked with numerous corporate information as an analyst at NH Investment & Securities and as a fund manager at Simonne PE, and handled corporate sales targeting institutional clients directly at SWHY Hong Kong. He majored in marketing at Peking University and holds an AICPA certification. He aims for the establishment of a GTM engineering role and culture in Korea, which resonated with us, hence the invitation!🎯 Session: How to Prioritize Outbound Lists in KoreaRecounting the Denominator from ScratchWhy is Korea Different?Full Disclosure of the Actual Case Process🛠 Hands-on Practice · Directly Cut Based on Your Company’s CriteriaThis will not be a session that ends with just listening. Every participant will be issued free trial vouchers and, right after observing the cases, will extract their own lists.💬 QnAWe will address the most frequently asked questions with examples and data. Both pre-submitted and in-person questions will be discussed.Recommended for:Please note that the location may change! We encourage you to bring a laptop for hands-on participation.For Additional Inquiries:This event is hosted and operated by the Box2Box Sales Club! If you are not yet a club member, please reach out via the one-on-one chat above, and we will invite you to our open KakaoTalk group with about 280 members :)