ASA Explainer Webinar: AI in Advertising

Artificial intelligence is increasingly being used to create, modify, personalise, target and distribute advertising content. Join ASA Chief Executive Hilary Souter for our next Explainer webinar, covering how the updated Advertising Standards Code applies to AI-generated and AI-assisted advertising. Attendees will learn: • What advertisers should consider before using AI-generated people, voices, images and demonstrations • How substantiation requirements apply to AI-assisted advertising content • How to approach the use of AI in testimonials and endorsements • Examples where disclosure may and may not be appropriate Key areas we'll cover How the ASA Codes apply to AI The ASA Codes are platform neutral, meaning they apply regardless of the technology used to create or place an ad. We'll examine how the principles and rules in the Codes apply to advertising involving AI. Disclosure and transparency We'll explore situations where disclosure may be appropriate and discuss practical examples from the Guidance Note. AI influencers and avatars Learn best practice for use of AI influencers and avatars. Testimonials and endorsements The webinar will cover how to approach the use of testimonials, endorsements and customer experiences, including situations where AI can and cannot be used. Practical examples We'll work through examples included in the Guidance Note, including: • AI-generated people and voices • AI-generated product imagery • AI-generated events and experiences • AI-assisted editing and content creation • Situations where disclosure may not be enough to address a misleading consumer takeout Live Q&A Have a question not covered in the content of the webinar? We’ll allow time at the end of the session for live Q&A. Alternatively, submit your questions in advance to [email protected].