Analytics & AI: From Data Insights to Strategic Impact

Raylo x Aura Talks This episode of Aura Talks is held in partnership with Raylo, and this time we're focusing on the intersection of Analytics, AI, and decision making, and specifically how you can utilise insights & analytics to have a strategic impact on your business. Historically, analytics teams have operated a step removed from decision making: producing reporting, generating insights, and helping others make decisions. As AI accelerates analysis, automation, and insight generation, that gap is starting to shrink. The role of analytics is evolving beyond reporting and measurement. The most effective teams are becoming increasingly embedded in product, commercial, and strategic decision making. At the same time, businesses are trying to understand where AI creates leverage and where it creates noise. The challenge is understanding how to use it to improve decision quality, increase speed, and create meaningful business impact. Aura Talks are designed to be small, focused sessions that bring together practitioners working through these challenges first hand. This event will explore how analytics leaders are thinking about AI, strategic influence, and the evolving role of analytics inside high-growth companies. 📋 The Session We'll hear from two experienced analytics leaders who have built and scaled analytics functions inside some of the UK's most exciting scale-up technology businesses. Jack, VP Strategy & Analytics at Raylo Jack leads Strategy & Analytics at Raylo, one of the UK's fastest-growing consumer technology businesses. More details on Jack's talk to follow. Ina Vaduvescu, Director of Analytics at Marshmallow Ina leads Analytics at Marshmallow and has played a key role in supporting strategic decision making and product growth within one of Europe's leading consumer fintech success stories. More details on Iva's talk to follow. Topics we'll explore include: The session will be discussion-led rather than presentation-heavy. Each speaker will share their experience before opening up the conversation to questions and discussion from the room. ⏰ The Format 6:00pm - Pizza & drinks 6:30pm (sharp) - First speaker & Q&A 7:00pm - Second speaker & Q&A 7:30pm onwards - Networking 👥 Who's in the room Data Analysts, Analytics Managers, Data Scientists, Strategy & Analytics professionals, and data leaders from some of London's most exciting startups and scale-ups. This is a small, invite-only evening designed for people who are interested in how analytics can drive business outcomes, shape strategy, and create real impact. Places are limited to keep the discussion interactive and high quality.