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What Are We Doing for Content Management in the AI Era? - Insights from Professional Marketers on 4 Years of Web Management and LLMO - [Archive Streaming]

What Are We Doing for Content Management in the AI Era? - Insights from Professional Marketers on 4 Years of Web Management and LLMO - [Archive Streaming]

27 Aug 202613:00 - 14:30 Asia/TokyoOnline4 AttendeesOpen

Description

What are people actually doing for AEO / LLMO measures? What are the concerns of professional marketers who have been managing content using Studio for four years? ⚠️ This is an [archive streaming] of the recorded event. As opportunities to hear the terms AEO / LLMO increase, many may wonder, 'What exactly should we change?', 'How are other companies responding?', and 'Can sites created with Studio also adapt?'. In this event, we welcome Mr. Miyawaki from the marketing company unname, who has continuously managed their own site and produced content using Studio for four years. We will ask about: - Insights gained while engaging in content marketing with websites created in Studio for over 4 years - Changes felt since entering the AI era - Considerations for accumulating information on their own site, all based on practical experience. In the latter part of the event, Mr. Miyawaki will share the challenges he has faced in content management while using Studio, and the product specialists from Studio will explain the latest information in conjunction with this. This is an event to collaboratively consider practical questions, such as 'How can we make the display of sites created with Studio lighter?' and 'How can we organize CMS articles to make them more readable?'. We are also collecting 'pre-event questions' from everyone through the registration form. If you have any concerns regarding AEO / LLMO, content marketing, Studio CMS, or website management, please feel free to submit your questions. Main Content Recommended for Survey response incentives after participation Speaker Profiles Keisuke Miyawaki | CEO of unname Co., Ltd. Born in March 1991 in Shiga, graduated from Rikkyo University. Joined CyberAgent as a new graduate in 2014 and engaged in web advertising management for three years. Joined BASE Co., Ltd. in 2017, primarily handling app marketing as a marketer on the business side. Participated as CMO of Payme Co., Ltd. in 2018, managing everything from launching B2B marketing to overall business team management. Founded unname Co., Ltd. in 2019 and has supported marketing for about 50 companies in total. Nikkei COMEMO Key Opinion Leader | Selected for Note Creation Award 2024 | Author of 'Work Techniques Valued by Capable People that Grow by Compound Interest' and 'Speak in One Sentence: 1% Conversation Techniques of Capable People'. Itsuki Nishida (Iccha) | Studio Co., Ltd. Product Specialist Born in June 1998 in Gifu. After joining Studio Co., Ltd., responsible for design work including building websites utilizing Studio. Since 2023, has been planning and executing support measures for production companies and users who want to use Studio as a product specialist. Archive Video The event's archive video will be released after the event concludes.

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