AI Visibility Workshop

Is your business showing up when customers ask ChatGPT or Google's AI Overviews for help? This hands-on workshop shows you how AI answers are formed and what it takes to be the business they recommend. Bring a laptop. You'll work on your own business during the session and leave with three things most of your competitors don't have yet: a live audit of how AI sees your business, an individual visibility baseline, and a written 30-day plan. What you'll learn • Which AI tools matter, and how to prompt them in plain English • How to build an ideal-customer profile (ICP): who you serve and who you want to reach • How to turn your ICP into the questions buyers actually ask AI • How AI answers are formed, including entities, knowledge graphs, and the role of media coverage and trusted sources • How to assess your business against the AI Awareness framework: Invisible, Ignored, Misaligned, Aligned, Trusted Who should attend Business owners, marketing managers and implementers, and anyone selling online in Nipissing, Timiskaming, Parry Sound and Muskoka. No technical background needed. About the presenter Dave Burnett is the founder of AOK Marketing and PromotionalProducts.com and co-founder of Achievers.com, with more than 25 years in digital marketing. He'll be joined by James Savard, Ignite AI Program Lead at IION. About Ignite AI This workshop is part of Ignite AI, IION's program helping small and medium-sized businesses in Northern Ontario adopt AI, with funding support from FedNor.