AI Second #02 - Imersão uMode

Welcome to the uMode Immersion.AI Second. People First. The immersion that starts your journey as a Context Leader in fashion.Your operation doesn't need another AI tool. It needs someone to govern the context, and that person starts being you.On September 18th, you will spend an entire day alongside owners, CEOs, and executives from the fashion market who have made the same decision: to truly understand what changes in operations when AI goes from talk to competitive advantage.Why this immersion exists95% of companies that invested in generative AI did not see a return. The cause is not the tool: it’s that AI knows nothing about your operation. It doesn't know your technical sheet, your collection calendar, your margin, or your sell-out history.What is lacking is not technology. It’s someone to decide what AI needs to know and keep that alive.What to expect from the dayFrom 8:30 AM to 7:00 PM, in Brooklin, São Paulo.The morning breaks down certainties: why 95% did not have returns, which roles in your operation cease to exist and which are born, and what a Context Leader in fashion does.The afternoon is hands-on: computer open, you build your Second Brain with your brand's context and leave with a prioritized pain points map of your operation.Between blocks: breakfast, lunch, and happy hour included. These break moments usually lead to the most valuable conversations of the day.What you take away• Your Second Brain built and functioning, with the real context of your brand• The BrainHub architecture applied to your business at four levels• The prioritized pain points and solutions map of your operation• The live download of your operation's mindYou leave not with notes. You leave with something ready.About the groupThere are 35 people, curated. Owners, CEOs, and directors who decide the brand's future; it’s not a symbolic number, it’s the right size for everyone to meet, and for the group to continue existing after the day.Therefore, registration goes through approval. The quality of the room is what makes the immersion work.In edition #001, there were 32 executives from 31 brands — including Renner, C&A, Riachuelo, Vivara, Malwee, and Osklen. NPS 90.What to prepareWe are excited about another edition, which will be unforgettable. See you in September. 💜— uMode Team📍 Brooklin, São Paulo 📅 September 18, 2026, Friday 🕣 From 8:30 AM to 7:00 PM