AI in Retail (AiR) Workshop: The Semantic Shift

How does your brand adapt when customers stop typing keywords and start asking for advice? We are officially launching the AiR Canadian Chapter in Vancouver. Join fellow retail leaders for an exclusive, strategy-focused workshop on "The Semantic Shift"—a fundamental change in how customers discover products and engage with brands. Together, we will unpack how natural language search, AI assistants, and personalized recommendations are changing the economics of product discovery and customer service. Key Takeaways Designed for business leaders: This is a commercial strategy conversation, not a technical architectural deep-dive. Who Should Attend This session is designed for Heads, VPs, and Directors of Marketing, Strategy, Product, Digital, and CX at retail brands who are tasked with navigating the impact of AI on their customer journey. Agenda Snapshot Space in the room is strictly capped at 30 attendees to maintain a high-level peer environment. All applications are reviewed on a rolling basis.