AI Foundations | AI For Customer Success [Beginner Level]

About The Session Growing Your Business with AI: Customer Acquisition Made Simple. AI is transforming how businesses attract and win customers. In this session, we'll demystify AI and explore easy-to-use tools that can help small business owners find prospects, create marketing content, automate sales activities, and improve customer engagement. Whether you're just getting started or looking to scale your sales and marketing efforts, you'll gain practical insights and actionable strategies you can implement immediately. Facilitator | Erich Ko Erich Ko is a business leader and entrepreneur with experience building and scaling technology companies in Canada and the US. He has worked with a variety of companies to help unlock Go-to-Market opportunities to scale small businesses. He is currently Senior GTM Partnerships Manager at Airwallex Canada. Erich focuses on helping small businesses apply AI in practical ways to improve customer acquisition, customer success, and day-to-day efficiency. About AI Foundations The AI Foundation program features eight unique AI-focused training sessions designed to equip SME owners and employees with the knowledge and practical skills needed to remain competitive in an AI-driven economy. Each session is hands-on, interactive, and focused on real-world business applications—from streamlining operations and improving productivity to enhancing sales and customer engagement. Participants will learn directly from experienced AI professionals, entrepreneurs, and founders who will share practical insights, proven strategies, and accessible AI tools that can be implemented immediately in their businesses. Each workshop is standalone and requires registration. You can view all our sessions on our website.