AI for online marketing

A practical introduction to AI-supported online marketing, with a focus on website visibility, SEO, GEO, Google Ads thinking and how customers are now searching through Google, ChatGPT and Gemini. Expected outcomes • Understand the difference between SEO and GEO (Generative Engine Optimisation) • Find quick wins to improve your website content and search visibility • Use AI to uncover what your customers are searching for online • Learn how AI can support smarter Google Ads and higher-performing landing pages • Leave with a practical action plan to boost your online presence and attract more customers Includes • Website AI search readiness checklist • SEO/GEO content prompt sheet • FAQ planning template • Local search and Google Business Profile checklist Suitable for • Adults aged 18+ and over. We are unable to accommodate children under the age of 18 years • Beginner to intermediate Workshop format • Combining information sharing, participant engagement, guided learning materials and practical application • Bookings essential • Registration and networking from 9.30am • Workshop will start at 10.00am sharp About the facilitator Philip has over 25 years' experience as a marketing and small business advisor, helping businesses strengthen their online presence, drive sustainable growth and increase sales. He has a hands-on approach, developing effective digital marketing strategies and campaigns tailored to each business. Find out how Philip supports the City of Tea Tree Gully Small Business Advisory Service program.