AI as Your Digital Assistant

Participants will walk away with strategies for using AI to streamline planning, strengthen accessibility, clarify messaging, and build confidence in this rapidly evolving field. The session reframes AI not as a threat to professional credibility, but as a tool that amplifies human judgment, empathy, and creativity. About the presenter Conner Dickson, APR, brings more than eight years of experience in public relations, digital content, and stakeholder engagement. As an assistant program manager at Capital Region BOCES, she helps guide the responsible use of AI in communications. She is also the founder and CEO of Profectionate, where she helps organizations strengthen their brands through thoughtful, audience-centered communication.