Ahead x Magnific

Description

What is the best Spanish story around AI transformation that we can bring to Madrid? This is the question we asked ourselves at Tailor after the success of the first edition of Ahead. After discussing it internally, there was one name that came up time and again in the conversation: Magnific, formerly known as Freepik. Its story brings everything together: a Malaga-based company that grew with its own income, entirely bootstrapped, until it became the go-to image bank for designers around the world. And years later, it has established itself as a creative AI platform with over a million paying subscribers after one of the most interesting pivots remembered in the European tech landscape. We set to work to make this Ahead a reality, and today we can tell you that after the summer, Ahead x Magnific is a reality.Afternoon program18:30h Intro & welcome18:45 h Keynote and demo with Melissa Diago · AI Production Manager at Magnific Melissa will tell us how a creative team integrates AI into their daily routine without losing judgment or quality. What has changed, what still needs human touch, and real examples of before and after this revolution.19:05 Antonio Lasaga · GTM Lead at Magnific What does it mean to change your name when you are an established reference? Antonio will explain the implications of managing the risk, and not losing traction in the process. A concrete and measurable case of how to execute an ambitious rebrand without losing your head along the way.19:30h Fireside chat with Alejandro Gómez · CTO of Magnific and Diego Méndez, CEO of Tailor Hub How does one go from adopting AI tools to changing the way an organization works? In this conversation, we will talk honestly about resistance, surprises, and what things they would never hand over to AI even if they had the chance to do so.Post talk, cocktail and networkingOnce the presentations and discussion are over, the best part will begin. We will enjoy some beers, soft drinks, ham, and cheese to digest what has been discussed.About AheadWhen the idea of organizing Ahead was born in our 'heads', it was for a simple reason: at Tailor Hub, we accompany and build software alongside companies with drastically different tech realities around the world. Startups in San Francisco that have an AI adoption pace that here still sounds like science fiction. Spanish corporates that are in a different moment, and need to see to believe and push that transformation from within. And in the middle of that contrast, we are: close enough to both worlds to see the gap.Ahead is our response to that moment: an intimate space to bring together those who are already ahead with those who want to bridge that distance.