Agentic & Conversational AI

Wednesday, November 18 | 12:00 PM ET | Online Agentic AI has gone mainstream in insights, at least for some tasks. According to Greenbook's latest GRIT Insights Practice Report, brand-side insights professionals most often use it to analyze and model data, build reports and dashboards, and prepare and integrate data. And adoption is spreading: roughly a quarter already use agentic AI to run surveys, interviews, or qualitative sessions, and most industry segments agree that organizations that don't adopt it risk falling behind. This showcase takes a practical look at where agentic and conversational AI actually stands today, demonstrated live by the companies that have built their businesses on it. You'll see how technology designed specifically for research, analytics, and insights delivers value that general-purpose genAI tools can't. FormatAn introductory presentation from Greenbook, followed by live tech demos and Q&A with the solution providers. The full program will be announced on October 7. Topics we'll exploreAdaptive probing that stays reliable at scale; verifying authenticity in both respondents and data; AI-driven reporting and analysis that moves from rough drafts to results you can trust; and insights operations, an often-overlooked area ripe for automation. Key takeawaysYou'll leave with a structured framework for understanding agentic and conversational AI functions, features, and use cases; a clearer sense of where conversational AI has earned confidence with real audiences, and where synthetic or simulated inputs still need careful scrutiny; and insight into which research processes are ready for autonomous agents, plus what to realistically expect from them. Who should attendQualitative and design researchers curious about AI moderation; innovation and product teams who need faster results without sacrificing depth; research and insights operations leaders exploring automation and AI copilots; insights, CX, and marketing leaders interested in how agentic AI changes the economics of research; and platform and data teams looking to embed AI assistants or agents. Can't make it live? Register anyway to access the recording on demand.