AI Video in Real Production: Revisions, Consistency & Cost

AI video is getting cheaper. Is producing the client-approved video actually getting more predictable? Generative video has made the first output dramatically faster and cheaper. But agencies have a different problem. What happens when the client asks for the third revision? How do you price a project when generation costs keep changing? How much work should be regenerated when only one scene is wrong? And how do you protect margin while still giving clients room to iterate? This is a small, informal roundtable for agency founders, creative leaders and production teams to compare how they are approaching AI video in real client workflows. We’ll discuss: • Pricing AI-video projects without exposing the agency to unlimited revision risk • Managing client revisions and approval cycles • Generation credits vs. cost-to-approved-output • Where AI genuinely improves production margins, and where it quietly destroys them • How agencies are combining AI generation with existing creative and production workflows No panels. No long presentations. No AI 101. Just a candid conversation between people figuring out how to make AI video work commercially for agencies. Limited to around 10–12 attendees to keep the discussion useful.