A look inside the upcoming ChatGPT Ads

ChatGPT ads are already live. In the US, the UK, Canada, Australia and New Zealand, brands are paying to show up inside conversations right now. If you're in Europe, you've probably never seen one. The EU launch is expected in 2027, once the paperwork with Brussels gets sorted. That gives you two options. Option 1: wait, and learn the platform in 2027 at the same time as everyone else. Option 2: look inside it on Monday, guided by someone who's already spent real money on it and made the expensive mistakes with her own budget. This session is option 2. Kate Busby is a fractional CMO based in Barcelona, with a British passport, which means full access to a platform the rest of us in Europe can't touch yet (or maybe we can!?).She's been running actual campaigns on ChatGPT Ads for her own product, and she's coming back with receipts: what worked, what didn't, and which of her decisions cost money for nothing. (Spoiler: raising your bids when impressions are low doesn't buy you impressions. It buys you a bigger bill) The session runs in 3 parts: Part 1 — Inside the platform.Kate walks through ChatGPT Ads from the inside: campaign setup, bidding, targeting (you can target clusters of cities, which even Google doesn't let you do), and the biggest shift of all: there are no keywords. There are "context hints", and writing them well means writing the way people actually talk to ChatGPT. She'll also cover what conversion tracking can and can't do yet, the workaround she uses, and where these ads belong in your funnel. Part 2 — Kate and Jacob build a campaign, live.Then we flip it. Kate becomes the consultant, Jacob becomes the client. Real account, real product, (some)real money on the line: she coaches him through setting up an actual campaign in front of you, decision by decision: who to target, how to bid, how to phrase the context hints. If you have access, you can follow along in your own account if you want. Part 3 — Q&A.Bring your questions. And for everyone joining from Spain or anywhere else in the EU: no, you don't have to wait until 2027. There's a straightforward hack that works. A VPN and about ten minutes get you into the platform today, and we'll show you exactly how, step by step. What you'll take away Who should attend Founders, marketers, and growth people who run ads or will soon. If you were early on Facebook Ads or Google Ads back when clicks were cheap, you know why being first on a new ad platform matters. If you weren't, here's your second chance. About the speaker Kate Busby is a fractional CMO and micro learning creator based in Barcelona, where she helps companies get the strategy right before AI executes it.She helps early-stage companies find product-market fit, build scalable growth systems, and turn ambitious ideas into sustainable businesses.With experience spanning marketing, strategy, and entrepreneurship, she's passionate about creating products people love and helping startups grow from zero to one. She'll also be at AI Summit Barcelona this September. This session is your sneak peek. About the host Jacob Zangel is the founder of Flourish with AI, where he helps non-technical B2B founders, marketers, and creators get real business results from AI through fun and gamified challenges, content, and live experiences. He brings 10 years of experience in growth and B2B marketing, including work with Fortune 100 companies, and is launching the Flourish with AI podcast later this summer featuring guests like Gary Vaynerchuk, Neil Patel, and James Clear. More to come This event is part of the AI Summit Barcelona × Flourish with AI collaboration bringing you this summer's events program: a series for operators and builders working with AI in the run-up to the September 22–23 Summit.