6th Edition of Pcamp Pocket BH

Lecture: Is your process ready for AI? Larissa Baião, AI Product Manager, Banco Inter Artificial Intelligence has ceased to be a trend and has become a strategic priority in various organizations. However, amid the race for innovation, many companies make a common mistake: they automate processes that already have flaws, bottlenecks, and waste. In this lecture, Larissa Baião brings a provocative reflection on the relationship between process management and AI, showing why technology alone does not solve structural problems. After all, automating an inefficient process merely accelerates the generation of unsatisfactory results. Using practical examples and market experiences, the essential elements for preparing processes for the era of AI will be discussed, highlighting the importance of simplifying, improving, and rethinking before automating. Because the true gain lies not in automating more, but in automating better. Panel: Automate or Rethink? The Future of Process Management in the AI Era Facilitator: Cristiane Rezende, Head of Business Unit, Group Software Panelists: Complementing the debates from the lecture, the panel invites the community for a conversation about the challenges and opportunities of process management in an increasingly AI-driven world. To what extent is automation the best response? When is it necessary to completely rethink the way work happens? How to ensure that efficiency, customer experience, and innovation move forward together? In a scenario where AI redefines operational models and creates new possibilities, experts will share perspectives, experiences, and provocations about the strategic role of processes in building smarter and future-ready organizations. An unmissable discussion for professionals in processes, products, technology, innovation, and digital transformation who wish to go beyond the hype and build sustainable results through the combination of well-designed processes and artificial intelligence. Pcamp Pocket BH 2026 Improve to automate. Rethink to evolve.