Innovation
Artificial Intelligence continues to transform the world, and events dedicated to this field are becoming key platforms for sharing knowledge, technology and experience.
Ai event in technology: from strategic discussions to practical solutions
Depending on the objectives and audience, AI Events in technology can take different formats, each offering unique opportunities for learning and professional development.
Technology AI summit: high-level dialogue
Summits are, for the most part, elite events that bring together industry leaders, experts, and policy makers to discuss strategic issues. Participation in such events is usually limited to invited individuals, creating an environment for in-depth analyses and solutions that impact the future of the industry.
Ai technology conference: a platform for innovation and networking
Conferences remain one of the most popular formats and bring together researchers, practitioners and business professionals. They present new technologies, discuss trends and hold masterclasses.
A prime example is the 2025 ANA AI and Technology for Marketers Conference, held in Austin, Texas. The 2025 event focused on integrating AI into marketing, touching on topics from ad personalisation to ethical dilemmas. The ANA AI and technology for marketers conference programme included keynotes from leading representatives from companies such as Meta, Salesforce and Nestlé, as well as hands-on masterclasses, panel discussions and networking events. Participation was available in both face-to-face and online formats, which greatly enhanced the publicity of the event.
Seminars: depth instead of scale
Whereas conferences cover a wide range of topics, workshops focus on in-depth exploration of specific skills or areas. The small groups and interactive format make them ideal for hands-on learning.
Webinars: knowledge without boundaries
Online formats such as webinars have become an indispensable tool for a global audience. Real-time lectures, demonstrations and discussions allow professionals from different countries to receive up-to-date information without leaving their desks. This is especially important for fast-growing areas where access to the latest data is critical.
Ai technology workshops and hackathons: learning by doing
For those who prefer to learn by doing, hackathons - intensive competitions where teams solve problems in hours or days - have been created. For example, developing a prototype of an AI application for medicine or optimising logistics. Workshops, on the other hand, offer structured practical training: participants can learn a specific tool or dive into data analysis under the guidance of a mentor.
What to choose?
Each AI event format serves a different purpose. Summits set the direction of the industry, global technology and AI conferences bring the community together, seminars and workshops build skills, and online formats erase geographical barriers. Regardless of the choice, participation in such events is always a step towards professional growth and new collaborations.
How to let the world know about your event
Organising an event is only half the success. The main challenge is to attract your target audience. How do you make sure your event gets noticed and people want to attend? Here are a few steps you can't do without.
An informative page: the face of your event
The first thing that potential attendees will see is the event's ribbon. Create a page that immediately answers the questions: What is this event about? Who will benefit from it? Why is it worth coming?
Social media: from announcement to hype
Social media is the engine of promotion. Start with official announcements on LinkedIn, X, Instagram, FB, but don't limit yourself to formal posts. Engage personal accounts of speakers and team to liven things up.
Influencers and partners: opinions that are believed
Engage AI-enthusiasts, bloggers or pundits willing to spread the word about your event. Even one post from an opinion leader can attract hundreds of attendees.
Specialised platforms: target audiences in one click
Don't ignore niches. Post on sites like allai.events, where your future guests gather. Study the pricing of such platforms: often additional options like top-placement in the calendar or email distribution are worth the investment. Add the event to themed calendars - this will increase visibility in search.
Offline tactics: physical contact in the digital age
Even in the digital age, live interaction works. Place posters in tech parks, co-working spaces and university campuses - places where your audience congregates. Create flyers with a QR code leading to the registration page and hand it out at other conferences.
Combine, test, adapt
There is no universal formula for success, but there is a rule of thumb: the more multi-channel the promotion, the greater the reach. Use the synergy of digital and offline, experiment with formats and analyse what resonates with your audience. Remember that innovation is valued in the AI world - let your advertising campaign reflect the spirit of the event. And then your event will become not just an event, but a point of attraction for those who are creating the future.
P.S.
Read the blog to learn more about AI events and their organisers, as well as to get useful and relevant advice.
