Workshop: Foundations of GTM Strategy

Description

Most products do not fail due to a lack of features. They fail because they never gain attention or trust. In this workshop, we will build the foundation for a go-to-market strategy that people remember and share.Workshop OutcomesBy the end of this workshop, you'll be able to:1. Analyse current go-to-market strategy to identify opportunities for differentiation2. Apply AI and customer insights to strengthen positioning, messaging, and distribution.3. Develop a practical go-to-market action plan for launch or growth.About Nia JosephNia Joseph is an award-winning AI Product & GTM Strategist who helps startups and enterprise organisations turn emerging technology into products that people actually use. She has led multimillion-pound global product portfolios, enterprise acquisition strategies, and AI go-to-market initiatives while building AI-powered platforms that streamline business operations, automate complex workflows, and scale content creation.Her clients have included the World Bank, IMF, Toyota, MAG Aerospace, Quantum Xchange, VUV Analytics, Aveo, AnyCurb (acquired) and the governments of Antigua and Anguilla. As a LinkedIn Learning instructor and AI educator, Nia has taught more than 3,000 professionals how to leverage AI for product, marketing, and business growth.For consulting, speaking engagements, or workshops, connect with [email protected] or explore her client testimonials on LinkedIn.About SkillsheetSkillsheet's event intelligence platform helps you bring your ICP to your events, engage them and close deals. Every event has 250 RSVPs and 10 that matter. Skillsheet helps you identify and close those 10. Let us show you how you can build your pipeline with events. We'll even bring drinks to your event.Click here to host your first event!