Глина у Стокгольмі: МАЙСТЕР-КЛАС - GTM Engineering - Мінімальні вимоги до сучасного GTM 2026

GTM Engineering: Minimum Expectations for Modern Go-To-Market 11 September | 10:00–11:00 What if adding more tools, data, and AI agents is actually amplifying the noise in your GTM system instead of driving real revenue? Every company has a go-to-market system - whether it was deliberately engineered or merely accumulated. Today, commercial teams are under constant pressure to scale with more machinery. But technology cannot replace a clear understanding of your business, your customer, or your market. In this compact, interactive session hosted by Clay Club Stockholm, we’ll use real-world workflows and live Clay demonstrations to show how deep customer understanding transforms into evidence, action, and learning inside a modern commercial system. How the workshop works We'll start promptly at 10:00. Please arrive a few minutes early to grab a coffee and settle in. Places are limited, so be sure to register early to secure your spot. This is an interactive, hands-on workshop designed to offer practical frameworks rather than high-level theory. Please bring a fully charged laptop, as you'll be actively evaluating workflows, teardowns, and live GTM setups throughout the session. 📍 Workshop location: All Tech Open workshops take place in the Workshop Tent, located at the entrance to the Tech Open venue in the tent closest to the fountain in Kungsträdgården. Who should attend? This session is designed for commercial leaders, operators, and builders who want to engineer an efficient, scalable GTM engine without getting lost in tool complexity. No advanced technical background is required. Ideal roles include: What you'll gain This workshop is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.