The Shift — SEO/GEO: Optimise Referencing for AI

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Your clients are no longer searching. They are asking — ChatGPT, Gemini, Claude.An AI does not rank pages, it decides. It mentions two or three brands and ignores the others, without warning you, and without leaving any trace in your Search Console.How to appear in these recommendations? How to build a sustainable GEO strategy? How to measure your positioning across different AIs?We bring together three perspectives on the issue for one evening:→ The Expert: what makes an AI mention one brand over another → The Client: a field experience feedback, with results to support → The Tool: measure and track your visibility across main AI enginesThree short conferences, followed by a networking moment — because the best conversations happen after the slides.We will introduce the three speakers this week, one by one. Seats are filling up before announcements.The Shift, the seriesThe shift is the moment when AI stops being a theoretical subject to become a real working tool.The Shift is a series of events that brings together those who have already crossed that line. A web profession per edition: design, web and app development, marketing, ads, referencing, automation,… And always the same trio: an Expert, a Client, a Tool. No FOMO, no magic promises — speakers who use it daily and show what has really changed for them.Edition #01: Referencing. It’s hard to find a better place to talk about this than Algolia, which is hosting us in its offices.● Algolia Offices, Paris ● September 14, 2026 ● Free, limited seats