Synthesis CG Conference: Hypercompetitive

We live and operate in an extremely competitive time. Markets, technologies, and people's choices are changing faster than ever. Today, Lithuania competes with the whole world - for talent, clients, capital, attention, and ideas. This autumn, we invite you to join the conference "HYPERCOMPETITIVE." We will talk about how competitive advantage is created today - how it is strengthened by AI, technology, data, design, and creativity. Let's meet on October 2nd at the "Synthesis CG" office, Raugyklos g. 21 PROGRAM The doors open at 9:30. We will welcome you with a cup of coffee. PART I: 10:00 - 11:30 01 | What is Lithuania's value proposition to the world? Today, Lithuania, being a small country, has the ambition and capability to create a significantly larger impact. Engineering thinking, entrepreneurship, and the ability to work together allow us to compete in areas such as lasers, life sciences, cybersecurity, fintech, defense, and space technologies. Synthesis CG is renewing Lithuania's storytelling strategy to the world, be among the first to hear it. Gediminas Užkuraitis, Synthesis CG / CEO 02 | How do our technology companies compete in the global market? Which Baltic tech businesses are becoming known far beyond our region today? We will present the results of the first "Baltic Tech Brands" study and take a look at what solutions help Baltic tech companies create strong, internationally recognizable brands. Gailė Andriuškevičiūtė, Synthesis CG / Partner 03 | Strategy talks: global growth strategies Participants: Paulius Motiejūnas, Confluence Valley / CEO, Andra Bagdonaitė, Firstpick / General Partner, Regimantas Urbanas, Surfshark / CMO Moderator: Gailė Andriuškevičiūtė, Synthesis CG / Partner BREAK | 11:30 - 12:15 Coffee, snacks, and conversations PART II: 12:15 - 13:00 04 | Your data infrastructure is not built for that user With the emergence of new technical possibilities, it has become easier for everyone to implement new solutions, automate, and reduce the number of "man-hours" consumed by tasks. In this situation, it is essential to answer - what is needed to create valuable and defensible strategic advantage in an environment where anything is possible, and everyone has equal chances to chase each other? Andrius Grigorjevas, Synthesis CG / Partner, Linas Leščinskas, Synthesis CG / Data Engineer 05 | AI in creativity: from strategy to brand platform When implementing brand strategy, creative ambitions are often limited by the realities of time and budget. AI changes these conditions and the very creative process. We no longer have to limit ourselves to the implementation tools available at that time, allowing us to create a recognizable and distinctive brand world. What was once accessible only to brands with the largest budgets can now also become your business's creative strategy. Rapolas Ručinskas, Synthesis CG / Partner, Rapolas Vosylius, Synthesis CG / Art strategist 06 | Local is Not a Benchmark If we want to be globally competitive, we cannot measure our quality solely against the local market. For 10 years, andstudio has consciously sought international competition - through projects, awards, conferences, and connections. To bring back a higher standard, a broader perspective, and the ambition that they could pass on to their clients. Augustinas Paukštė, andstudio / Partner We invite you to confirm your participation by clicking “Accept Invitation” and entering your name. The number of places is limited, but if you would like to invite a colleague, please share this link; registration is required. See you soon, Synthesis CG