Practical Workshop on AI in London: From Curious to Capable

In-person workshop - LondonThursday 23rd July from 10:00 AM to 4:15 PM, Borough Yards, London SE1A full day with a small group!Quality time to experiment, spark your curiosity, and build your confidence.This workshop will primarily focus on ChatGPT and Claude, but everything is transferable to any generative AI tool you use. Let me know which tool you have in the registration form!I conducted a survey among freelance event professionals and agency teams earlier this year. 76% had received no formal training in AI, and 50% said the main thing holding them back was:Nearly 90% said they were simply using chat tools to draft and outline emails - which is useful, but it only scratches the surface.The issue is no longer access, it’s knowing what to actually do with it in your everyday life.This is a targeted session to prepare you so you have no doubts, waste no time, or end up with a generic output that you must correct later.You will leave withThe Agenda (to be confirmed)10:00 AM - 11:00 AM: The State of Play (Curiosity) - Understanding how AI really works (non-technical version), comparing ChatGPT and Claude (and where Gemini fits in), focusing on your tool of choice, and ensuring your customization is set up.11:00 AM-11:15 Break11:15 AM - 12:15 PM: Stop Asking Like Google and Create Your Brand Voice and Toolkit (Confidence and Clarity) - This is where most people realize what they have been missing, avoiding generic outputs by understanding structured prompts. We will work through the CRAFTE framework with real event scenarios and create a prompt toolkit!12:15 PM - 12:45 PM Lunch (not included, but many places nearby, or feel free to bring something with you!)12:45 PM - 1:45 PM You will build a brand voice document so that every output sounds like you.1:45 PM - 2:15 Break2:15 PM - 3:15 PM Start Building Your AI Assistant (Capability) Watch a live build of an AI assistant (custom GPT) - like a running order assistant, email communications assistant - built from scratch. Then start shaping yours to master repeatable tasks.3:15 PM - 3:30 Break3:30 PM - 4:00 PM Build your own. You will leave with the foundations of an AI assistant configured for your real work. I will also show you some examples of mine!4:00 PM - 4:15 Wrap UpWorking with MeI have 14 years of experience in events within agencies, in-house, program development, and change and adoption. I have completed three advanced certifications in Generative AI with MMC Learning, AI training courses, judged for Event Tech Live: AI Edition, delivered AI activations for Salesforce CMOs, and worked alongside Anthropic at their CEO forum.I know our world, and I know the pain points; client requests, proposals, deadlines, RFPs, procurement, resources. This bootcamp is built around these specific issues.AI is not going anywhere, and the pressure to use it correctly isn’t either. It’s a full day to be properly prepared, in a room full of people who understand your world :)Feedback from my last bootcamp"I loved the real event examples you used as it helped me visualize where I can improve my workflow with AI." Project Director, Practical AI Bootcamp"I learned so much and feel much more confident in what I could achieve. THANK YOU." Executive Producer"THANK YOU! It was a brilliant dive into everything AI for me, and you shared so much information. I am still digesting! I feel much better informed now." Project Director"The course was truly worth every penny, and I loved your energy and warmth." Project Director"Excellent course, I was suffering from 'AI Overload' - I didn’t know where to start. It gave me the info and confidence to kickstart my journey." Executive ProducerHow It WorksI keep it practical, you follow along, engage, and work through real event scenarios throughout.There will be a Q&A session and the mix of freelancers and agency staff in the room tends to spark good conversations. You’ll learn as much from each other as from the content itself.When you register, you will fill out a short questionnaire so I know who is in the room and I can make the sessions as relevant as possible.You will need access to a paid Chat GPT account to create your AI assistant (custom GPT), the free level allows you to use GPTs but not build them, so the alternative is to build a Claude project instead. If you primarily work in another tool, let me know when you register, what we learn can be applied to all tools.Who Is This For?Anyone working in events, experiential or live brand work, whether you are freelance, agency-side, or somewhere in between.Event Producers, Senior Producers, and Executive ProducersProject Managers and Project DirectorsProduction Managers and Operations ManagersAccount Managers and Client Services TeamsCreative Directors, Designers, and StrategistsYou don’t need to be technical. You just need to be curious.I hope to see you there!