GTM Engineering, hype or reality?

Опис

GTM Engineering, Hype or Reality?We dig into what most of you are already tinkering with: using AI to automate and augment GTM workflows. Practitioner-led, deliberately informal, and honest about what didn't work.Nathan from Spott opens on how they approach AI in GTM: what to automate first, what to leave alone, and how to tell the difference. Then Roger Akayesi (GTM Engineer, Powernaut.io), Christine Hick (Head of Growth, Oper Credits), and Amaury Hellebuyck (Global RevOps, TechWolf) compare notes on what worked, what didn't, how to embed AI in the org, and where the cost model is heading.Open Q&A after, then drinks and bites.Open to the wider ecosystem this time. Come compare notes.----Syndicate One backs ambitious Belgian tech founders, investing out of a €22M fund run by 40+ operators and investors, not career fund managers. Field Notes is where our portfolio companies compare notes on what actually worked and what didn't. This one's your first look inside.