Generative AI for Business

Master the tools and techniques transforming modern business in this comprehensive, 7-week online course from UW Professional & Continuing Education. Generative AI for Business provides professionals with hands-on experience using ChatGPT, Copilot, and Gemini to enhance productivity, automate workflows, and build business solutions without writing a single line of code. ## What You'll Learn This intermediate-level course covers the full spectrum of generative AI applications in a business context. You will master prompt engineering techniques to create effective instructions for AI tools, learning to generate everything from logo designs to newsletter content. The curriculum examines the impact of AI on marketing, communication, human resources, and legal contexts while addressing important ethical issues and risk mitigation strategies. The course goes beyond content creation, teaching practical application development. You will learn coding without code - using simple prompts to build functional applications and tools - as well as creating automated workflows using Lovable, n8n, and Zapier. By the end, you will create a portfolio of real-world AI projects that showcase your skills. ## Course Format and Engagement Meet with the instructor and classmates in live Zoom sessions on Monday evenings (6–9 PM Pacific) for seven weeks. Plan for 6-8 hours of weekly engagement, including class time and homework. No prior experience with AI is required—this introductory program welcomes anyone looking to leverage generative AI in their professional work. ## Practical Projects You will gain practical experience in building websites and applications using no-code tools, designing automated workflows, and developing comprehensive strategies for integrating generative AI into business processes. Projects include using AI to generate visual designs, create marketing content, and build functional business applications. Successfully complete the course to earn 2.4 CEUs and a digital badge to display on LinkedIn. Approved by UW Foster School of Business, this course provides immediately applicable skills for professionals across diverse industries. International students are welcome—no visa is required for this 100% online format. Register for this course