FORUM CMIT — OFF STAGE

Description

The Theater of AI combines a real theater stage — set, lighting and sound control, LED wall — with cutting-edge equipment dedicated to creation through artificial intelligence: XR studio, AI avatars, real-time generative experiences. A place where stage and technology become one, in perfect harmony with the theme of this edition.The marketer is no longer (just) on stage reciting their lines. They become the director: the one who orchestrates multiple intelligences at once — the tech that generates, the clients that judge, the peers that challenge — without ever losing the thread of the performance. The question that runs through the morning: are we on stage, in the spotlight, or backstage pulling the strings?THE AGENDA9:00 AM — Welcome & breakfast9:30 AM – 9:45 AM · Curtain Rise Welcome to the Off Stage era. This morning, who is directing the stage?9:45 AM – 10:40 AM · Act I — Directing Tech Intelligence AI + IB + IC: marketing with all its intelligences Between the AI that generates and the human that decides, where does authenticity end? Is the marketer still the author of their piece, or merely a supporting role behind AI agents?▶ With Samuel Gaulay10:40 AM – 11:10 AM · Act II — Listening to Customer Intelligence Market Perception: what does the audience really think of market messages? Round table with a client association. The director steps down from the podium, removes the costume, and listens to the audience.11:10 AM – 11:40 AM · Intermission Break & networking11:40 AM – 12:20 PM · Behind the Scenes — Peer Intelligence Real work happens backstage: presentation of the white paper on AI, followed by the FrAIsque Session of AI with workshop testimonies.12:20 PM – 12:35 PM · Bonus Stage — Visibility, the new spotlight Today, it’s not just the audience watching you — it’s the AI itself. How to be seen by the new spotlight?12:35 PM – 12:50 PM · Reminder The marketer of tomorrow: skills & behaviours.12:50 PM – 1:00 PM · Conclusion