CHPRMS Lunch & Learn: Combating Misinformation in AI Tools

Brands are intensely focused on achieving visibility in AI tools — but what occurs when those tools contain misinformation or negative sentiment about a brand? In this session, Fire & Spark's Jake Leary will discuss the common causes of inaccuracies in AI tools, how to combat misinformation, GEO/AEO/AIO requires more than SEO best practices. Jake Leary is Lead Strategist at Fire&Spark, an AI-focused SEO agency specialising in enhancing organic visibility for digital health brands and B2B SaaS companies.