B2B Lead Generation in the Era of AI [Workshop]

B2B lead generation is changing rapidly in the era of AI — but what still actually works? In this hands-on workshop, we'll provide you with a clear step-by-step guide on how to build a modern B2B lead generation process using AI and automation tools. You'll learn:• How to define and segment your target audience• How to identify the right prospects using LinkedIn Sales Navigator• How to organize and automate outreach workflows with Lemlist• How AI can help personalize outreach and improve efficiency• What parts of lead generation can realistically be automated - and what still requires a human approach By the end of the workshop, you'll leave with a practical understanding of how modern B2B lead generation works, what can be optimized with AI, and how to build your own automated outreach workflow step-by-step. Schedule:4:00 PM – Welcome & networking4:15 PM – Workshop5:45 PM – Q&A / open discussion6:00 PM – Networking & light refreshments Light Refreshments Included Coffee, tea, soft drinks, and light snacks/cookies will be provided. Workshop led by: Uliana Matyashovska, GTM Engineer, Tech Community Builder, CEO & Founder, Cogniflow DGTL For more than 12 years, Uliana has helped B2B technology companies scale customer acquisition through outbound sales, automation, and go-to-market strategies. Her focus today is on helping teams combine AI with proven sales processes to generate more qualified opportunities with less manual work. Expect practical examples, live discussions, networking, and a relaxed community atmosphere at The HUB in Almere✨