Altera Lunch & Learn: Prompting Like a DP

Most people are speaking the wrong language when it comes to prompting images. Filmmakers and storytellers already think in camera language, and that vocabulary is exactly what generative tools respond to best. This session is about using it on purpose, so your images stop looking like generic AI output and start looking like something you actually directed. We'll give you a reference image to work from. You'll learn the camera and cinematography vocabulary behind shot type, framing, and angle, then use it to regenerate that image with real intention, choosing a shot that provokes a specific emotion instead of defaulting to whatever the tool gives you. From there, we'll turn it into motion. Who it's for: Filmmakers, storytellers, and visual creatives who want their prompts to carry the same intention as a shot list. No prior AI experience needed, this is about applying storytelling instinct you already have. What you'll leave with: Before you come: You'll need an image and video generation tool of your own, this session is hands-on, and we won't be teaching tool basics. If you're ready to commit, we use and recommend Runway. Use code GONZALEZ25 for 25% off any plan. We'll provide the reference image for the class. Schedule: 12:00 Recap of the prompt recipe12:10 Camera angle and framing, live walkthrough12:30 Artistic finish and medium, live walkthrough12:45 Build your own, image to video12:55 Shares and questions1:00 Close About Altera: Altera is a creative innovation ecosystem in Atlanta where filmmakers, technologists, and companies explore emerging tools and build the future of storytelling. We teach this work and we do this work. If you want to go deeper, our workshop series runs on from here. If you'd rather have it made for you, our studio produces generative campaigns for brands. Lunch not provided. BYOL